Where Membership Meets Performance
our services
Club Launch + Growth
We support new and expanding clubs through pre-opening planning, go-to-market strategy, staffing ramp, and early execution—building momentum, membership demand, and operating clarity from day one.
Programming + Commercial Activation
We structure calendars, signature programming, and event strategy to drive attendance and incremental revenue—integrating experiences, catering, pricing, and upsell systems into one cohesive model.
Membership Experience + Revenue
We design the full membership lifecycle, from pipeline and conversion to onboarding, engagement, and renewal—aligning sales discipline with experiences that retain members and grow lifetime value.
Leadership + Organizational Alignment
We work with owners and leadership teams to clarify roles, build hiring and training systems, and establish operating rhythms—ensuring strategy, accountability, and execution move together.
“Group Theory’s strategic insights and hands-on support helped us design a compensation structure aligned with our goals, equip managers to lead with confidence, and achieve zero turnover with stronger morale and performance."
— Luis Millard, Allure Med Spa
